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This is a digitized version of an article from The Times’s print archive, before the start of online publication in 1996. To preserve these articles as they originally appeared, The Times does not alter, edit or update them.

The William S. Haynes story is one of a passion for perfection; the genesis of all flutemaking in. The first publicly available Haynes flute was number 507. Haynes workshop, serial number 1. Powell and two years before the demise of William S. Haynes, this flute is an exceptionally fine example. Each Amadeus Flute is built to Haynes' exacting standards and has the Haynes heart and characteristic Haynes purity of sound as the core of. Add to Wish List Wishlist.

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Sales of the Japanese flutes boomed, first among students and, as the instruments continued to improve, among professional musicians. Boston waiting lists shrank to almost nothing, as the Japanese took advantage of frustrated customers eager to get good flutes in a hurry.

Unable to cut prices, the Boston flute makers were caught in a painful squeeze. 'We didn't want to kill the goose that laid the golden egg,' said Steven Wasser, a co-owner of Powell, explaining that the 'goose' was the quality of the handmade instruments.

Instead, the American companies fought back on the marketing front. They scored an initial coup by carefully definining the term, 'handmade:' According to the American makers, the Japanese assemble the various components of their flutes separately and bring them together only in a final stage. By contrast, Powell, Brannen and Haynes stress in their advertising that each of their instruments is worked on as a unique entity by a concerned craftsman. Every custom-made flute is tracked after it leaves the shop.

Sekirei season 3 in english. 'People like to be able to identify an instrument with the person who made it,' said Bickford Brannen. 'You can do that with a custom-made instrument. The Japanese companies sell through distributors and dealers, very far removed.'

All three concerns recognized the need for less expensive products to meet the Japanese competition head-on. Haynes began production of the $2,500 Regular French Model, to supplement its $4,100 Handmade French Model, and Mr. Deveau says the cheaper flute accounts for fully 50 percent of his sales. Mr. Brannen founded a separate company to produce the Osten-Brannen flute for $3,000. Powell introduced the Conservatory flute. All emphasize that the cheaper flutes are still handmade, but their manufacture differs slightly from the higher-priced models.

With this strategy, the Boston flute makers appear to have engineered a turnaround. In the last 18 months, the Japanese incursion has lost its momentum and the waiting lists for Boston-made flutes are slowly building again.

In part the rebound can be ascribed to the rising yen, which has made Japanese instruments less of a bargain. But the Boston companies give themselves credit, too, for sharpening their marketing skills and improving their techniques.

Having fought the Japanese to a standstill, Haynes, Powell and Brannen are taking a closer look at the competition they pose to one another. Gone is the camaraderie of former days. Instead, each company is trying to convince the music world that it alone is producing the world's finest flutes.

THE privately owned companies are stingy with financial details, but they appear to be fairly evenly matched. All three report revenues in the $1 million range with profits ranging from 10 to 20 percent of sales. But they are fighting for share in a shrinking market: The companies are turning out only 650 to 750 flutes a year, 250 or so less than their peak.

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Silver flutes, which take 130 hours to make, and sell for around $4,000, continue to dominate the top-of-the-line market. Gold flutes, which can require up to 400 hours, retail for $8,000 to $17,000; platinum flutes -only a handful are made each year -sell for upwards of $20,000. Gold flutes take longer to make, Mr. Brannen explained, because the metal is dense and does not machine well. Musicians like gold for its fuller, deeper tone. Platinum is even denser and carries the properties of gold one step further.

Much of the most time-consuming work has no effect on the sound of the flute but, because it makes the instrument more beautiful, 'does have an influence on how well it sells,' said J. James Phelan, a co-owner of Powell.

Many musicians say that the only real factor in choosing among the superbly crafted instruments is personal preference.

Mr. Rampal, for example, has bought nothing but Haynes gold flutes since his first one in 1958. (He also owns the only gold flute ever made by Louis Lot, the famous French flute maker of the last century.) Yet he conceded in a telephone interview from his home in Paris that playing a Haynes 'doesn't mean I don't like others. There are lots of wonderful flutes out there. I happen to like this one very much, and once I find something very good I don't like to change.'

Too often, Mr. Rampal points out, the idea that one flute is better than another 'is mostly in the brain of some players.' He added, 'It is very easy to complain about the instrument, I know from experience, when it is you who is not in good shape.'

FLUTE making came to Boston in the late 19th century when William S. Haynes, a 23-year-old silversmith apprentice in the Rhode Island jewelry industry, opened a shop with his flutist brother, George, in an era of decline for European flute makers. Their first flute, of grenadila wood with pewter keys, was beautiful to behold but badly out of tune. Later efforts were more successful and today there are nearly 50,000 Haynes flutes in circulation.

Mr. Haynes hired Verne Q. Powell, a Kansas jeweler and engraver, in 1913 on the strength of a silver flute that Mr. Powell fashioned out of seven teaspoons, three watchcases and some plugged silver half dollars. (The middle initial Q. stands for nothing. As an engraver, Mr. Powell liked the look of it and incorporated it into his name.) Mr. Powell quit 13 years later over a patent dispute and founded his own company; in 1977 general manager Bickford Brannen and his brother left Powell to go on their own.

As the internecine competition heats up, so far Powell has been the most aggressive player.

'Others in the industry have been a bit shocked that we are doing things more selfishly than has been the case before,' said Mr. Wasser, the 35-year-old Harvard Business School graduate who joined Powell as a co-owner last July. A former management consultant, he is himself an innovation - the first non-craftsman or non-musician to run one of the three Boston companies.

Mr. Wasser claims that new products, a streamlined production process and improved productivity have enabled Powell to 'eliminate the cloud of doom hanging over the business.' Several years of break-even sales of $700,000 gave way in the last fiscal year to a 10 percent profit on sales of $1.2 million. The company made about 200 flutes, a 50 percent jump from the previous year.

Powell now offers flutes made of a material called Aurumite, a laminated gold-silver combination of a quality and price that fall between silver and gold flutes, Mr. Wasser says. In another metallurgical experiment, Powell is working on a silver alloy that could be used to make tarnish-free flute keys.

Brannen, as the youngest of the flute makers in Boston, boasts of its modern facility - a custom-designed building featuring a 150-seat concert hall - and up-to-date production techniques. The company has just introduced a new flute mechanism, the Brogger mekanik, designed to make certain keys move more easily.

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Haynes is the company that continues to trade largely on tradition, not innovation. The silver-haired Mr. Deveau was a 16-year-old high-school student from East Boston when he was hired by the Haynes company to sweep floors. He rose through the ranks, learning all aspects of flute making - he was recently at work restoring a 1926 piccolo - and bought Haynes in 1976.

Mr. Deveau sees little need to change the way the Haynes flute is made. 'I don't need a yacht,' he said mildly, when asked about profits. 'I just want to say I make the finest flute in the world.'

• William S. Haynes Company Solid Silver Flute W/Nice Original Case & TUXEDO Cover

  Fully Overhaul with Power Flute Thin Pads. Good Tone, Good for Professional.Serial 26xxx.

  4 bids

  $37.26 shipping

  Ending Tuesday at 8:02PM PDT2dBrand: HaynesType: Concert FluteCustoms services and international tracking provided

• 1952 William S. Haynes Company Solid Silver Flute - Serial #22175 - Closed Hole

  Haynes Flute #22175. This is the regular model in solid silver. Anne Pollack (Your Flute Works) is a well-respected broker and also does her own repair. She has high standards.

  Brand: Haynes

  $70.13 shipping

  Type: Concert FluteCustoms services and international tracking provided

• Haynes Professional Closed-hole Silver Flute w/ Case

  This is an Closed-holed flute with the letter 'C' stamped on the body. The words 'Sterling Silver' & 'US' are stamped on the head joint. The head joint/stopper cork has been replaced. Includes hardshell case as pictured.

  Brand: Haynes

  $65.00 shipping

• WM. S. Haynes Silver Flute Closed Hole C foot

  WM. S. Haynes Flute. Classic Haynes flute. Closed Hole C foot. Silver Head Joint, Body, and Keys.

  Brand: Haynes

  $85.00 shipping

  Type: Soprano Flute

• Wm.S.Haynes silver flute. (c.1950) Commercial model #20xxx - Fully restored

  Serial # 20xxx (c. 1950). Pitched at A=440 scale. Fully overhauled with top level Pisoni Deluxe Lucin pads by Brian Bertrem. New Corks and felts. Closed hole and C foot. Head joint was drawn on Haynes' #1 mandrel and is marked as such (see photo).

  Brand: Haynes

  $87.99 shipping

  Customs services and international tracking provided

• New ListingHaynes Q1 Classic Flute Offset G, B Foot

  Professionally Serviced and Guaranteed

  Brand: Haynes

  $50.00 shipping

  Type: Concert Flute

• Rare GEORGE W HAYNES Handmade Silver Flute C Foot Offset G Closed Hole .018'Wall

  You can listen to George W. Haynes flute from 1920s at • Offset G. • Handmade in New York, USA. • . 018' heavy wall tubing thickness. • Closed holes.

  Brand: Haynes

  $99.99 shipping

  Type: Concert Flute

• WILLIAM S. HAYNES HANDMADE FLUTE DRAWN TONE HOLES PLATEAU MODEL OFFSET G -1966

  The serial number is 353xx, which places the date of manufacture in 1966. The flute is made of solid silver, and is a plateau model. With the one exception of a little missing cork the flute looks to be in mint condition.

  Brand: Haynes

  $52.65 shipping

• UPGRADED HAYNES PROFESSIONAL CUSTOM HANDMADE SOLID SILVER FLUTE HEADJOINT .018'

  • Permanent cork headjoint system, so you NEVER have to replace the cork in the headjoint again! This Wm. S. Haynes sterling silver handcut headjoint sounds as beautiful as it looks. The articulation on this headjoint is in a word --- amazing.

  From Canada

  $99.99 shipping

  Brand: HaynesType: Concert Flute

• Haynes Model Q2 with 14k Gold Riser and Split-E Mechanism

  TheHaynes 'Classic' Q2 is a lively and responsive flute made to reflectWm. S. Haynes ' classic design, unique projecting timbre and quick response in the acoustic that has been the genesis of flutemaking since 1888.

  From Netherlands

  Free shipping

  Brand: HaynesType: Concert Flute

• UPGRADED RARE Wm S Haynes Handmade Silver Flute Offset G C Foot Bertrem Overhaul

  Then keys are reassembled to make sure all are tight and there are no issues with the keywork or body. Then flute is disassembled and polished. Keys are then put back on the flute and new Pisoni Deluxe Luskin pads are installed.

  Brand: Haynes

  $99.99 shipping

  Type: Concert Flute

• Wm Haynes Amadeus AF900SE Silver Flute 14K Gold Riser Offset G Open Hole Split E

  It is then hand-adjusted by Haynes flutemakers in the United States. Each Amadeus AF900 flute is built to Haynes' exacting standards. Amadeus has the Haynes heart and hands at the core of its forward-thinking design and manufacture.

  From Canada

  $99.99 shipping

  Brand: HaynesType: Concert Flute

• HAYNES HANDMADE FLUTE HEADJOINT GOLD RISER FUGETTA

  It is his style of embouchure cut and lip plate.

  0 bids

  $52.99 shipping

  Ending Wednesday at 4:26AM PDT2d 8hBrand: HaynesType: Concert FluteCustoms services and international tracking provided

• Wm. S. Haynes 14K All-Gold Flute - Fully Loaded w/ Chased Engraved Keys & Rings

  Open hole, B-Foot, Offset G, C# Trill Key, D# Roller, engraved lip plate on headjoint, soldered tone holes. 012' tubing. This flute is a complete stunner! Mint condition with no scratches, dings, or dents.

  Brand: Haynes

  $350.00 shipping

  From Netherlands

  Free shipping

  Brand: HaynesType: Concert Flute

• Wm S Haynes Amadeus 900 Sterling Silver Classic Flute Inline G Open Hole B Foot

  It is then hand-adjusted by Haynes flutemakers in the United States. Each Amadeus MM4 (aka 900) sterling silver flute is built to Haynes' exacting standards. Amadeus has the Haynes heart and hands at the core of its forward-thinking design and manufacture.

  Brand: Haynes

  $99.99 shipping

  Type: Concert Flute

• Brand New HAYNES Classic Q2 Flute - STERLING Tube - 14 K GOLD Riser - E Mech

  Haynes Q2 Flute. 14 Karat GOLD Riser ! Each flute is handmade to reflectWm. S. Haynes’ classic design, unique projecting timbre and quick response in the acoustic that has been the genesis of flutemaking since 1888.

  From Netherlands

  Free shipping

  Brand: Haynes

  14 watching

• Brand New HAYNES Classic Q3 Flute - FULL STERLING - 14 K GOLD Riser - E Mech

  Haynes Q3 Flute. 14 Karat GOLD Riser ! Each flute is handmade to reflectWm. S. Haynes’ classic design, unique projecting timbre and quick response in the acoustic that has been the genesis of flutemaking since 1888.

  From Netherlands

  Free shipping

  Brand: Haynes

• CLASSIC Wm S Haynes 14K GOLD PLATED SOLID STERLING SILVER FLUTE HEADJOINT CROWN

  • Handmade Wm. S. Haynes 14K gold-plated solid sterling silver flute crown! • Crown is made of solid silver and is entirely 14K gold-plated outside and inside (see photos). • Classic model. • Professional gorgeous sound.

  From Canada

  $99.99 shipping

  Brand: HaynesType: Concert Flute

• NEW GENUINE PRO WM S HAYNES FLUTE WOODEN CLEANING ROD EXCELLENT Querflöte Flauta

  Brand: Haynes

  $29.99 shipping

  Type: Concert Flute

• Wm.S.Haynes Handmade Professional flute (c.1979)

  (Serial #44,xxx) B foot. In Line G key. Open holes. Standard wall. 016. Soldered tone holes where each hole is individually positioned for optimal intonation and voicing. Hand cut head joint. Originally built in Boston, MA circa 1979.

  Brand: Haynes

• HAYNES Solid Silver French Model Flute #31257, MADE IN 1962

  #31257, MADE IN 1962. HAYNES FLUTE FOR SALE! SOLID SILVER, FRENCH MODEL. LOW B FOOT JOINT. Relined Double Case.

  Brand: Haynes

  or Best Offer

• Haynes flute..1973

  Professional Haynes flute from a great era! Open hole, in-line G, low B foot with. 016 Solid Silver body, 10k gold springs.

  Brand: HaynesType: Soprano Flute

• Haynes Flute Silver 1998 #50723 Professional Used w/ Case Gold Lip Riser

  Up for sale is aused Haynes Silver Flute. The flute was built in December 1998 and the serial number is 50723. It has an LJD scale with a B footjoint. There is a gizmo for your pinkie finger. There is also a gold riser under the mouthpiece.

  Brand: Haynes

  or Best Offer

• Wm S. Haynes Flute - Silver - Open Hole - C-Foot - 1966 - Serial # 35282

  This was my late Mother's flute, her family had to be on a wait list for a year in 1965 to get it. She played it with the 1st flutes at Michigan State and in many churches. She was meticulous in caring for it and cherished it, so other than it needing a polish, it seems to be immaculate. My Dad was able to sound it's lowest note, so it also seems to be in good adjustment. All the keys work with a light touch. She developed multiple sclerosis in the early 90's so it really hasn't been touched very much since then. Includes original case. Shipping insurance will be included at no additional cost.

  Brand: Haynes

  or Best Offer

  Type: Concert Flute

• WM. S Haynes Flute, Solid Silver with B- Foot extension

  This is a 1971 William S. Haynes solid silver concert flute with B- Foot extension. This piece was in storage for 20 years. It will need new pads and cleaned. Original case and cover are included in the sale.

  Brand: Haynes

  or Best Offer

  Type: Concert Flute

• Haynes Professional Handmade French Model Flute, #38637, C foot, sterling

  Haynes Professional Handmade French Model Flute, #38637, C foot, sterling Condition is Used. Shipped with UPS 3 Day Select.

  Brand: Haynes

  or Best Offer

  Type: Concert Flute

• Wm.S.Haynes-Solid Sterling Silver Flute-Made c.1921-Impeccably Restored-Fabulous

  Shortly after George Barrere joined Haynes as Artistic Advisor. Serial number 6023. This flute is made with drawn tone holes, an offset G and a C foot. Standard cut embouchure for the richest most warm tone imaginable.

  Brand: Haynes

  or Best Offer

  Type: Concert Flute

• Haynes Flute' Hand Made French Model' Made in 1947 Low C Soldered Tone Holes

  Haynes Flute ! Hand Made 'French Model' with Soldered Tone Holes and Pointed Arms Offset G. Made in 1947! {SN 186XX} I have owned this beautiful flute since the 1970s. I have not been playing this flute recently so it has been sitting un-played for awhile and I have decided to let it go.

  0 bidsEnding May 27 at 5:01PM PDT7d 21hBrand: HaynesType: Concert Flute

• 1962 Hayes Solid Sliver Flute

  1962 Haynes solid silver handmade c-flute. Soldered tone holes, in-line G. French pointed arms, tuned to A-440, B-foot. It was once owned by Warren Little(Atlanta Symphony Orchestra principal flutist).

  Brand: Haynes

  or Best Offer

  Type: Concert Flute

• 1971 William S. Haynes Company Solid Silver Flute - Serial #37578 - Closed Hole

  1971 William S. Haynes Co Solid Silver Flute - Serial #37578 - Closed Hole. Very good condition and plays beautifully; pads in good shape as well. Original case. Shipped with USPS Priority Mail.

  1 bidEnding Wednesday at 10:32AM PDT2d 14hBrand: HaynesType: Concert Flute

• William S. Haynes Solid Silver Flute - Plateau Model

  This solid silver flute was made in 1959, serial #28664 during the 'golden age' of Haynes flute making. It was refurbished around a year ago - tone holes leveled, repadded, fully adjusted. Plays marvelously.

  0 bidsEnding Saturday at 10:57AM PDT5d 15hBrand: HaynesType: Concert Flute

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• Rare GEORGE W HAYNES Handmade Silver Flute C Foot Offset G Closed Hole .018'Wall

  +$99.99 shipping
• UPGRADED HAYNES PROFESSIONAL CUSTOM HANDMADE SOLID SILVER FLUTE HEADJOINT .018'

  +$99.99 shipping
• UPGRADED RARE Wm S Haynes Handmade Silver Flute Offset G C Foot Bertrem Overhaul

  +$99.99 shipping
• Wm Haynes Amadeus AF900SE Silver Flute 14K Gold Riser Offset G Open Hole Split E

  +$99.99 shipping
• HAYNES HANDMADE FLUTE HEADJOINT GOLD RISER FUGETTA

  +$52.99 shipping
• Wm. S. Haynes 14K All-Gold Flute - Fully Loaded w/ Chased Engraved Keys & Rings

  +$350.00 shipping
• Wm S Haynes Db Wood Piccolo-Made 1919-Restored-Beautiful Condition-Sweet Tone

  +$43.60 shipping
• Wm S Haynes Amadeus 900 Sterling Silver Classic Flute Inline G Open Hole B Foot

  +$99.99 shipping
• Brand New HAYNES Classic Q2 Flute - STERLING Tube - 14 K GOLD Riser - E Mech

  Free shipping
• $4,000.00

  Make Offer
• Brand New HAYNES Classic Q3 Flute - FULL STERLING - 14 K GOLD Riser - E Mech

  Free shipping
• CLASSIC Wm S Haynes 14K GOLD PLATED SOLID STERLING SILVER FLUTE HEADJOINT CROWN

  +$99.99 shipping